Folly and Prudence | PR
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PR

  • September 22, 2014
    by admin

    Advertising and PR were utilised to increase the reach of the Christmas13 Campaign and complement ROI and authenticity by attracting unpaid media coverage to deliver increased reach. Key communications channels were Brisbane News and MX. PR – MX article MX advertisement appears in the Gloss and Glam section to promote WIntergarden Christmas13 Campaign to fashion interested city commuters.