Creative Direction of in-centre Visual Merchandising throughout common mall areas and vacant tenancies to affect traffic flow and deliver retailer support.
A summer window display in a vacant tenancy takes on a colourful and fun outdoor theme.
Contemporary urban story for Sheike.
Simple, chic fashion story.
A creative prop was procured second hand from another shopping centre and re-purposed with a garden theme to be unique and on-brand for Wintergarden.
A Winter14 visual merchandising execution in the common mall area is themed with splash of drama in hanging textiles in dark and light greys, complementing fashions that pop-out in prints and bold colours.
Multi-level plinth
Mannequins on plinths are combined with display cases and illustrate the centres fashion offering in the health/beauty precinct. This display has a subtle Christmas theme.
Vacant tenancies are converted into visual points for Window shopping where trands from different retailers are highlighted and mixed and matched into a strong fashion offering or the centre.
Multiple retailers and categories combined into a story.
Display cabinets in the common mall areas are portable and moved around to add interest to different points of the centre. They showcase a selection of retailer product.
